BRM T-shirtsNovember 16th, 2011 by admin received 1 Comment » Tweet
Pushing creative minds. We’ve the pleasure to present on CandiesMagazine.com a new brand of skate apparel – BRM T-shirts. Created by the young Luca Brambilla, the kind of person that works hard to follow his dreams. That’s why we’re happy to give him some space on this article today.
“Graphics, do it yourself, fun. These are the key words of BRM, a projects which is constantly evolving and which was born (even if it was already in my mind long before) in March 2010 – when the first t-shirts became reality. The idea comes from my desire to express my creativity through graphics without dealing with too committed themes as a real artist would, but simply trying to satisfy my tastes – and hopefully not only mine! Another main aspect of the brand is the 100% DIY: I desing, digitize and screen-print everything by myself. And this is not only a good way of saving money, it’s primarily the only way to have full control over the final product. I can transfer the idea from my mind to the t-shirt, exactly the way I’ve imagined it. And I love screen-printing! Last but not least, the engine that drives the whole project: skateboarding! Not only it’s fun, but with it I can get in touch with many people and different realities, I can spread the brand through sponsorhips and in some way I help skaters to improve without forcing them to compete in contests but pushing them to ride, create stuff (sometimes), and have fun all together.”
Often, when we have an idea in mind, we don’t have the courage to go on and make it reality due to the many bureaucratic, economic, and organizational problems. Did you encounter many of these problems in the creation of your brand? Are you doing all this alone, of there’s anyone other behind it? What would you suggest to the young creative minds out there?
I still have many difficulties with burocracy and since I’m still a student, I can’t afford to pay a VAT registration (I’d have to pay really a lot). And talking about the starting budget..I used all the money that I had collected to spend a year in Barcelona. After the high school I met my girlfriend Sara and I decided not to go. So I found myself with some money to invest, and I must say it was really worth it! Creating a company, is not easy for anyone. But with a lot of willingness and spirit of sacrifice, we can do everything. At present I’m running it all by myself, but I’ve some project in mind that’ll involve some other creative minds in the project.
I simply suggest to believe in what you do, sooner or later you’ll reach the results you deserve.
BRM T-shirts is active in the sport field with a team of skaters on fire. Who’s skateing for BRM at the moment? How should a skater be to represent BRM at its best?
At the moment there are 4 skaters in the team: Gabriele Rossoni, Fabio Tresoldi, Rian Galli and Riccardo De Felice. They live in my same area, I know them really well and we’re good friends. They’re all very helpful and devoted to the brand and the most important thing is that I get along with them both as skaters and as friends.
To represent BRM at its best, a skater must skate simply to have fun (I don’t like long faces because “it wasn’t funny cause I didn’t humiliate the others”), then he must seriously believe in the cause (as far as possible. There’s not only skateboarding in life!), and finally he must rock with his tricks. I need to know a person before deciding to sponsorize him, I need to see if I can rely on him and if he has the qualities cited above. If yes, then why not!
Where can we buy BRM? And where can we be always updated with the latest news on the products and the team?
Connecting to the first answer, at present I’m relying exclusively on word of mouth and on direct sell at the events I support. Anyway there’ll be soon a site online (www.main-art.it) where you’ll find the BRM stuff together with many other things. This situation will last until I’m studying –hopefully only one more year. Then I’ll pass to skateshops too. Talking about updates and news, there’s the facebook fan page (BRM t-shirts). I read it everyday and I update it whenever I have new graphics, news, prize competitions. From the page is also possible to contact me and purchase the products.
Watching skate videos we have the feeling that everybody’s dressing the same way: some years ago everyone was wearing baggy clothes, now they’re more tight and punk. How much is trend important for the skater’s image? Standardization or personal trend? In which position do you see yourself?
I try to satisfy everyone (but me first eheheh), and sometimes I listen to my riders’ will. I think that every skater should feel comfortable to skate at his best, I don’t think there’s a style better than the other. Someone could argue saying I’m a paranoid, but I believe it should be this way.
Let’s talk about art: what are your influences?
Among the most famous artists I cite Andy Warhol, Obey Giant, Robert Crumb and the designers of the Russian Constructivism (from them I took inspiration for the new stickers). Attending courses at Brera Academy I’ve had the luck to work together with many young artists and I often show them my works to know their opinion (and I take the chance to say hello to Giovanni, Luca and Valerio), and the same I do in the serigraphy where I work.
And I can’t forget to mention movies like Friday the 13th and Nightmare as well as many situations of the everyday life that often give me new and fresh ideas.
A technical question: what’s your equipment, from softwares to serigraphy?
Most of the times I draw on a piece of paper and then I transfer it to my imac (thanks mom and dad for this present!) and I edit it with Illustrator (sometimes also with photoshop). Talking about serigraphy I’ve had the chance to meet Ivan. I cooperate with him for the “Main-Art” project, and he has a shed with all the stuff needed, a sort of playground for T-shirts and gadgets makers.
Thanks and last words:
First of all I want to thank Silvia and the others at Candies Magazine for this opportunity; Alessio Scaccabarozzi for all the pictures and for having made this possible. My family for all the support; my girlfriends Sara; my team riders; Ivan; Nico and the whole Zoom Crew; my skate friends Mac, Benny, Filly, Andry and Paolo; the Frequenza Distorta; Gianluca, Manu, Momo and everyone skating with All ramps; the guys and girls of Bomboclat Bergamo and Treviglio and the ones of Shape Store; Len, Teo and all the old friends; Yoda and all the skaters from Bergamo;My friends of the Academy; and every single person who has got -now or in the future- a BRM product. And I’m sorry if I’ve forgotten anyone!
Thank you Luca, hope to hear again of the BRM! Keep on the good work!YOU MIGHT ALSO LIKE: SKATE